As one of the top 10 banks in the U.S., Truist was looking to create brand recognition in the heart of Austin after it combined entities from BB&T and Suntrust bank.

After a few fun brainstorming sessions, Truist executives decided to go with a football combine themed activation, engaging fans of all ages along Bevo Blvd. Photo capture, leaderboards and giveaways has quickly become a highlight of pre-game fan fest.