About

We are for the innovators, forward thinkers, thought leaders, crowd creators and risk takers

Forefront is an experiential and entertainment agency with access to a distinct portfolio of live, virtual and hybrid event platforms collectively designed to build connections between brands and their audiences.

WE CREATE BRAND EVANGELISTS

Beautifully showcasing your brand is ​our passion. We firmly believe that experiences build connections and​forge community. We care deeply about ​creating experiences and content that move people and businesses and set the bar for everyone else.

WE ARE CROWD CREATORS

We are energized by bringing people together with shared passions, ideals and goals.​ Our multidisciplinary background allows our​ team to step into any event scenario and thrive. We offer turn-key, full-scale event management for events ranging in size from 50 to over 400,000 attendees.​

​Forefront is the event management company behind The Austin Trail of Lights, Live In The Vineyard, Live In The Vineyard Goes Country, Live In The Vineyard Elevation, Keep Austin Weird Live Events and (Texas Longhorn favorite) Bevo Blvd.

WE ARE CONTENT CREATORS

Forefront Studios is a wholly owned internal content creation entity within Forefront Networks specializing in turnkey video production and distribution services across an unlimited variety of project platforms.

From concept-to-completion, script-to-screen, Forefront Studios collaborates with our partners to produce compelling and engaging content deliverables. In addition, FFS produces and distributes owned entertainment properties including The Texas Music Scene.

Founded in 2010, Forefront spent the first five years growing into a full-service production company with specialization in public/private partnerships. Forefront’s current flagship event, the Austin Trail of Lights, became part of the portfolio in 2012, bringing over 400,000 people to Austin’s iconic Zilker Park each holiday season.

In 2016, Forefront began its national expansion and sent production arms to push forward Bottlerock in California, Lock’n in Virginia, and the hospitality programs at the PGA Championship in North Carolina. Meanwhile, back in Austin, new relationships were being built. Forefront became HomeAway’s activation partner at Austin City Limits Music Festival, garnered dozens of sponsors for the HomeAway Partner Summit.

Expansion in creative, production, VIP, and corporate hospitality services led to the acquisition of Crew+, a boutique hospitality and VIP event production team in 2018. In keeping with the expansion theme, Forefront added the University of Texas' inaugural Bevo Blvd. fan festival to its portfolio and licensed the marketing rights to the iconic “Keep Austin Weird” brand. All the while, helping connect brands with audiences remained a priority as Forefront also took on partnership sales for brands such as Alamo Drafthouse, Austin Marathon and 13th Floor Entertainment Group—a national portfolio of haunted house experiences.

In 2019, Forefront brought on a new partner to launch a related-party entity, FF Entertainment, bringing to bear artist relations, talent booking and music industry content programming at Napa Valley based exclusive events; Live In The Vineyard and Live In The Vineyard Goes Country. Live In The Vineyard is now it is 15th season.

In 2022, FF Entertainment and Forefront expanded the luxury destination experience portfolio to include Elevation: Beaver Creek, taking place in the celebrated mountain city of Beaver Creek, Colorado. Forefront Studios was also created in 2022, a content creation entity within Forefront Networks specializing in turnkey video production and distribution services across an unlimited variety of project platforms.

In 2023, Forefront Studios announces the acquisition of The Texas Music Scene, a half-hour, weekly live music & documentary series that features the best of alt-country, outlaw, Americana, and roots music.

Our Team

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Jay Watson

Chief Executive Officer

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Clint Campbell

Chief Financial Officer

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Bobbii Jacobs

President, Entertainment

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Jon Love

Chief Growth Officer

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Jill Weir

Corporate Partnerships

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SIERRA BRILL

CORPORATE PARTNERSHIPS

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Maggie Watson

Corporate Partnerships

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Rusty Sherrill

Entertainment

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Tony Gates

Content + Distribution

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Sarah Zwisler

DESTINATION EVENTS

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Allegra Benz

EXPERIENTIAL SERVICES

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JOHN SCHNEIDER

EXPERIENTIAL SERVICES

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Kyle Mitchell

Creative + Experience

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KIM EGNER

CREATIVE + EXPERIENCE

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Veronica Castelo

VIP + Corporate Events

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Deb Coulter-Bueide

VIP + CORPORATE EVENTS

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Kathleen Magner

VIP + CORPORATE EVENTS

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Teri Smart

Marketing

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Lauren Fish

Marketing

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Spencer Peltz

Marketing

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Deidra Sibila

Marketing

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Catherine SIDLE

Marketing

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Ricky Vargas

Operations

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CARISSA JOY

Human Resources

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HEIDI BURNS

FINANCE + OPERATIONS

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Michelle Johnson

Finance + Operations

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Tammy Johnson

Finance + Operations

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Catalina Leiva

Finance + Operations