About
We are for the innovators, forward thinkers, thought leaders, crowd creators and risk takers
Forefront is an experiential and entertainment agency with access to a distinct portfolio of live, virtual and hybrid event platforms collectively designed to build connections between brands and their audiences.
Founded in 2010, Forefront spent the first five years growing into a full-service production company with specialization in public/private partnerships. Forefront’s current flagship event, the Austin Trail of Lights, became part of the portfolio in 2012, bringing over 400,000 people to Austin’s iconic Zilker Park each holiday season.
In 2016, Forefront began its national expansion and sent production arms to push forward Bottlerock in California, Lock’n in Virginia, and the hospitality programs at the PGA Championship in North Carolina. Meanwhile, back in Austin, new relationships were being built. Forefront became HomeAway’s activation partner at Austin City Limits Music Festival, garnered dozens of sponsors for the HomeAway Partner Summit.
Expansion in creative, production, VIP, and corporate hospitality services led to the acquisition of Crew+, a boutique hospitality and VIP event production team in 2018. In keeping with the expansion theme, Forefront added the University of Texas' inaugural Bevo Blvd. fan festival to its portfolio and licensed the marketing rights to the iconic “Keep Austin Weird” brand. All the while, helping connect brands with audiences remained a priority as Forefront also took on partnership sales for brands such as Alamo Drafthouse, Austin Marathon and 13th Floor Entertainment Group—a national portfolio of haunted house experiences.
In 2019, Forefront added production of the 69th annual Art City Austin, and launched the inaugural Run to Brunch presented by Keep Austin Weird. Beyond Austin, Forefront entered into a strategic partnership bringing to bear production of Napa Valley based exclusive events; Yountville Live, Taste of Yountville, Live In The Vineyard Goes Country presented by CMT, Live In The Vineyard, and a number of regional events focused on corporate reward programs.
MOVE PEOPLE. MOVE BUSINESS.

we Move People To:

we Move Businesses To:
“Limitations live only in our minds. But if we use our imaginations, our possibilities become limitless.”
- Jamie Paolinetti
Our Team

Jay Watson
Chief Executive Officer

Clint Campbell
Chief Financial Officer

Bobbii Jacobs
President, Entertainment

Jon Love
Chief Growth Officer

Jill Weir
Corporate Partnerships

Jessica Dvorak
CORPORATE PARTNERSHIPS

Alina Francois Scussel
Corporate Partnerships

Haley Smith
CORPORATE PARTNERSHIPS

Maggie Watson
Corporate Partnerships

Leanne Ellis Di Leo
CORPORATE PARTNERSHIPS

Rusty Sherrill
Entertainment

Tony Gates
Content + Distribution

Cale Yarborough
Experiential services

Eric Lara
EXPERIENTIAL SERVICES

Kyle Mitchell
Creative + Experience

Ben Hasson
Creative + Experience

Veronica Castelo
VIP + Corporate Events

Allegra Benz
VIP + CORPORATE EVENTS

Gianna Lasita
VIP + CORPORATE EVENTS

Kathleen Magner
VIP + CORPORATE EVENTS

Morgan Moses
VIP + CORPORATE EVENTS

Mia Rodriguez
VIP + CORPORATE EVENTS

Sarah Zwisler
VIP + CORPORATE EVENTS

Teri Smart
Marketing

Alex Casolaro
Marketing

Lauren Fish
Marketing

Spencer Peltz
Marketing

Deidra Sibila
Marketing

Catherine SIDLE
Marketing

Ricky Vargas
Operations

CARISSA JOY
Human Resources

Michelle Johnson
Finance + Operations

Tammy Johnson
Finance + Operations

Catalina Leiva
Finance + Operations

Francisco Hernandez-Rodriguez
FINANCE + OPERATIONS

Michelle Sarver
Finance + Operations