About
We are for the innovators, forward thinkers, thought leaders, crowd creators and risk takers
Forefront is an experiential and entertainment agency with access to a distinct portfolio of live, virtual and hybrid event platforms collectively designed to build connections between brands and their audiences.
WE CREATE BRAND EVANGELISTS
Beautifully showcasing your brand is our passion. We firmly believe that experiences build connections and forge community. We care deeply about creating experiences and content that move people and businesses and set the bar for everyone else.
WE ARE CROWD CREATORS
We are energized by bringing people together with shared passions, ideals and goals. Our multidisciplinary background allows our team to step into any event scenario and thrive. We offer turn-key, full-scale event management for events ranging in size from 50 to over 400,000 attendees.
Forefront is the event management company behind The Austin Trail of Lights, Live In The Vineyard, Live In The Vineyard Goes Country, Live In The Vineyard Elevation, Keep Austin Weird Live Events and (Texas Longhorn favorite) Bevo Blvd.
WE ARE CONTENT CREATORS
Forefront Studios is a wholly owned internal content creation entity within Forefront Networks specializing in turnkey video production and distribution services across an unlimited variety of project platforms.
From concept-to-completion, script-to-screen, Forefront Studios collaborates with our partners to produce compelling and engaging content deliverables. In addition, FFS produces and distributes owned entertainment properties including The Texas Music Scene.
Forefront Networks is an Austin-born experiences and production company that builds large-scale community celebrations and high-touch experiences and corporate hospitality. Since 2010, we’ve paired public/private partnerships with turnkey production and content to help brands reach audiences year-round. In March 2026, Forefront is debuting Hill Country Reserve, an invitation-only, multi-day experience invites guests to discover an intimate fusion of songwriter-driven music, culinary artistry, winemaker selections and crafted pours in and around the storied town of Fredericksburg, Texas.
Milestones:
- 2010: Founded in Austin; public/private partnership focus
- 2012: Austin Trail of Lights becomes flagship (400,000+ annual attendees)
- 2016-2018: National expansion into major festivals & hospitality; UT’s Bevo Blvd. launched; Crew+ acquired; “Keep Austin Weird” marketing rights licensed
- 2019-2022: Luxury destination events scale (Live In The Vineyard | Napa) & (Elevation | Beaver Creek)
- 2022: Forefront Studios launched; The Texas Music Scene acquired; Client activations expand to National Finals Rodeo and New York City
- 2024: Awarded production of the Austin Symphony Orchestra 4th of July Concert and Fireworks; launched inaugural 2-day Star-Spangled Fest; Texas Music Scene goes on tour
- 2025: Forefront Experiences launches with corporate clients looking to entertain at The Masters and FIFA World Cup
- 2026: Hill Country Reserve will debut in March 2026 in Fredericksburg, TX
Our Team

Jay Watson
Chief Executive Officer

Clint Campbell
Chief Financial Officer

Jon Love
Chief Growth Officer

Maggie Watson
Corporate Partnerships

Tony Gates
Content + Distribution

Sarah Zwisler
DESTINATION EVENTS

Kathleen Magner
VIP + CORPORATE EVENTS

Allegra Benz
EXPERIENTIAL SERVICES

Grant Watson
Experiential Services + Operations

Deb Coulter-Bueide
VIP + CORPORATE EVENTS

Teri Smart
Marketing

KIM EGNER
CREATIVE + EXPERIENCE

Lauren Fish
Marketing

Deidra Sibila
Marketing

Catherine SIDLE
Marketing

CARISSA JOY
Human Resources

Michelle Johnson
Finance + Operations

Tammy Johnson
Finance + Operations

Catalina Leiva
Finance + Operations