About

We are for the innovators, forward thinkers, thought leaders, crowd creators and risk takers

Forefront is an experiential and entertainment agency with access to a distinct portfolio of live event platforms collectively designed to build connections between brands and their audiences.

Founded in 2010, Forefront spent the first five years growing into a full-service production company with specialization in public/private partnerships. Forefront’s current flagship event, the Austin Trail of Lights, became part of the portfolio in 2012, bringing over 400,000 people to Austin’s iconic Zilker Park each holiday season.

In 2016, Forefront began its national expansion and sent production arms to push forward Bottlerock in California, Lock’n in Virginia, and the hospitality programs at the PGA Championship in North Carolina. Meanwhile, back in Austin, new relationships were being built. Forefront became HomeAway’s activation partner at Austin City Limits Music Festival, garnered dozens of sponsors for the HomeAway Partner Summit.

Expansion in creative, production, VIP, and corporate hospitality services led to the acquisition of Crew+, a boutique hospitality and VIP event production team in 2018. In keeping with the expansion theme, Forefront added the University of Texas' inaugural Bevo Blvd. fan festival to its portfolio and licensed the marketing rights to the iconic “Keep Austin Weird” brand. All the while, helping connect brands with audiences remained a priority as Forefront also took on partnership sales for brands such as Alamo Drafthouse, Austin Marathon and 13th Floor Entertainment Group—a national portfolio of haunted house experiences.

This year, Forefront added production of the 69th annual Art City Austin, and will assume responsibility for the Livestrong benefit run. Beyond Austin, Forefront has entered into a strategic operating partnership with LITV Entertainment Group, bringing to bear production of Napa Valley based exclusive events; Yountville Live, Taste of Yountville, Live In The Vineyard Goes Country presented by CMT, Live In The Vineyard, and a number of regional events focused on corporate reward programs.

MOVE PEOPLE. MOVE BUSINESS.

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we Move People To:

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we Move Businesses To:

“Limitations live only in our minds. But if we use our imaginations, our possibilities become limitless.” 

- Jamie Paolinetti

Our Team

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Jay Watson

CEO & Co-Founder

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Clint Campbell

CFO & Co-Founder

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Teri Smart

VP of Marketing & Communications

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Bobby Garza

VP Creative & Experience

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Veronica Castelo

VP of Corporate Events

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Jill Weir

Senior Account Director

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Lexi Shackleton

Consumer Marketing & Creative Manager

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Julia Campbell

Sponsorship Marketing Manager

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Catherine Gustafson

Digital Media Manager

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Campbell Cornelson

Partners Program Manager

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Michael Mallard

Events Operations Manager

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Monica Perez

Events & Activations Project Coordinator

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Allegra Benz

VIP Events Operations Manager

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Josh Seitman

Sponsorship Account Manager

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Zach Norris

Sponsorships Account Manager

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Dixie Carlton

Finance Operations Specialist

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Courtney Weir

Office Administrator

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Catalina Leiva

FINANCE OPERATIONS SPECIALIST