SWA Rapid Rewards
CHALLENGE
Southwest Airlines Rapid Rewards Chase-Visa Credit Card was seeking high end, private experiences to delight their most loyal members, while also having them utilize points that had accrued by using their credit card to gain access.
SOLUTION
Forefront has produced over 50 dedicated events where loyalty members race to redeem points to attend anything from an evening full of music, food and wine, to a luxury weekend of golf. Stand-alone evening experiences have been produced in popular cities across the country including Austin, Dallas and Houston, while multi-day events boast locations such as Pebble Beach, Sundance and Park City.