Saucony had a record year in 2020 and wanted​ to flex some competitive muscle by disrupting an annual Austin industry trade show, The Running Event, with bold new branding at every turn. ​

From a video takeover at the Austin airport, to elevator skinning at the conference hotel, Saucony brought more than a sprinkle of pink. Aside from the bevy of trade show exhibit fun, the brand parked itself outside of competitor parties and popular consumer locations handing out Sauco Tacos and​ late night churros.