Create a private, bespoke launch party with experiential elements to help celebrate the launch of the Lucchese x Chris Stapleton collection while paying tribute to the art and DNA of bootmaking and songwriting. In addition, fabricate corresponding merchandise kits to be deployed to all Lucchese stores when product launches in June.

Create an intimate experience for guests of Lucchese and Chris Stapleton while creatively telling the 140 year story of Lucchese.