Lucchese at UT Austin
CHALLENGE
Kicking off a notable and new, 2-year sponsorship with UT Austin in full Lucchese style was of utmost importance to the brand in 2022.
SOLUTION
A large footprint activation at Bevo Blvd. housing a live bootmaker, a boot wall, a photo opp and accessory shopping was buzzing pre-game. After kickoff, Lucchese hosted an exclusive, stadium Club Level boot shine station throughout the game. A similar activation was simultaneously produced by Forefront at Texas A&M.
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![FFBG_223 (1).jpg](https://static.spacecrafted.com/ecb428696ffb4b7eb9ea4e277976c234/i/b8c7a80e5cb04b2a872b8a1ad12b1592/1/GCuCv727RiYFXYTGfhakB6/FFBG_223%20%25281%2529.jpg)
![FFBG_48.jpg](https://static.spacecrafted.com/ecb428696ffb4b7eb9ea4e277976c234/i/c1ceda1284a141f0aef6861eac6e59bd/1/GCuCv727RiYFXYTGfhakB6/FFBG_48.jpg)
![FFBG_210 (1).jpg](https://static.spacecrafted.com/ecb428696ffb4b7eb9ea4e277976c234/i/ecd8be83e87947c3887d85efe50abd0b/1/GCuCv727RiYFXYTGfhakB6/FFBG_210%20%25281%2529.jpg)