Kendra Scott wanted to create a memorable brand moment that introduced their new eyewear collection to a young, energetic audience. The goal was to connect with college students in an authentic way during one of the biggest traditions in Austin, the first home football game for UT!

Forefront designed a vibrant, gameday activation that blended shopping with an elevated fan experience. Guests could browse Kendra Scott’s latest eyewear while enjoying complimentary drinks and popsicles to cool off from the Texas heat. Kendra Scott herself made an appearance, amplifying the excitement and brand connection on game day!