Kendra Scott wanted to create a memorable brand moment that brought the energy of UT Austin gameday to life while putting their products directly in front of a young, engaged audience. Creating an experience that felt distinctly Kendra Scott and seamlessly integrated into the first home football game was a key priority for the brand.

We designed and executed a custom activation at Bevo Blvd, placing Kendra Scott directly in the heart of UT Austin’s gameday experience. Through curated design, brand-forward visuals, and a seamless on-site retail component, the activation generated buzz, drove direct sales, and positioned Kendra Scott as an integrated part of the Longhorn community.