Kendra Scott wanted to create a memorable brand moment that introduced their new eyewear collection to a young, energetic audience. The goal was to connect with college students in an authentic way during one of the biggest traditions in Austin, the first home football game for UT!

We designed and executed a custom activation at Bevo Blvd, placing Kendra Scott directly in the heart of UT Austin’s gameday experience. The activation served as the exclusive launch point for the eyewear line, making this the first opportunity for fans to purchase the new sunglasses. Through curated design, brand-forward visuals, and a seamless on-site retail component, the activation generated buzz, drove direct sales, and positioned Kendra Scott as an integrated part of the Longhorn community.