Huntington Bank wanted to make a big splash in Texas and connect with a younger, college-aged audience during game day on Bevo Blvd. The goal was to create more than a branded footprint. They needed an experience that would grab attention, encourage participation and give students a reason to stop, engage and remember the Huntington brand.

We created an interactive Huntington activation built around the energy of game day. Guests could get custom game-day tattoos, create their own charms and capture the experience in a custom photo booth. A giant Plinko game added another layer of excitement, giving guests the chance to win Huntington-branded prizes and merch.

The space was designed to feel fun, social and highly shareable while naturally putting Huntington at the center of the experience.