H-E-B at UT Austin
When Texas-born grocery giant H-E-B wanted to have fun engaging with college football fans while being able to capture content for the stadium jumbotron and data for their marketing team.
The End-zone Dance Off was born! At The University of Texas’ Bevo Blvd., H-E-B had prime placement where guests recorded a custom GIF showcasing their personal dance. The top GIFs were show inside the stadium on the jumbotron, offering broad brand placement. Dancers could send themselves the GIF, and were encouraged to post and tag on social media.