H-E-B at Austin FC
CHALLENGE
As the official Grocer and Food Delivery Service of Austin FC, H-E-B wanted an exciting way to cohesively show Favor and H-E-B brands together, while promoting Favor App downloads before four of the 2022 Austin FC home matches.
SOLUTION
Forefront brought three concepts forward to H-E-B based on their budget goals. The H-E-B/Favor Delivery Grand Prix was the chosen concept and now the remote control shopping basket delivery race is proudly operating in the H-E-B plaza at Q2 Stadium.
The activation is such a hit, H-E-B is now using at other popular events.
