Big Bertha’s Bazaar was created to give Longhorn fans a new way to experience gameday shopping, bringing premium Texas merchandise, exclusive licensed brands and elevated hospitality together in one destination. The challenge was to produce a marketplace that felt distinctive from traditional gameday retail while creating an engaging, high-energy experience for fans at Moody Center.

Forefront helped produce Big Bertha’s Bazaar, a one-of-a-kind gameday marketplace on the Moody Center plaza featuring premium merchandise from leading Texas licensees, exclusive product launches and an elevated cocktail garden. Fans could shop limited-edition collections from brands including Concho, Desden and BCKR, enjoy specialty cocktails and food offerings at the Bazaar Bar, and capture the experience through photo opportunities with Big Bertha and a custom oversized frame. Now in its third consecutive season, the Bazaar has become a unique destination where Longhorn spirit, premium retail and gameday hospitality come together.