In partnership with IMG College, Forefront was brought in to assist with the production of a new tradition. With many tailgaters being displaced by new buildings and parking garages near DKR Memorial Stadium, UT officials focused their efforts to continue the tradition of fans gathering and showing their school pride prior to kickoff. ​

In 2018, the Longhorns took back the home field advantage by having 35% more fans in their seats at kickoff than in 2017. By creating a true fan fest, tailgaters were drawn to the stadium which was surrounded by activations, food trucks, bars and huge TV screens.