Bringing a new PBR Team format, to a new town, with a new team, was a challenge the owners of the Austin Gamblers were ready to face with their #1 World Champion draft pick at their side.​

Forefront produced a team launch Media Day in Downtown Austin, with interviews, music, education, a live bull, live art and mechanical bull-riding. A few short months later, the Austin Gambler Days kicked off with a weekend of bull riding. Forefront produced a Fan Fest and After Party at Stubb’s with artists, casino games, activations and merchandise to celebrate the inaugural rides.