Art City Austin
Art Alliance Austin has presented one of the most longstanding events in the city, Art City Austin; and in 2019 they enlisted Forefront to help reimagine the festival to restore it as one Austin’s most celebrated traditions. Art City Austin aims to celebrate tremendous artists, both locally and nationally, as well as present guests with opportunities to enjoy the best performance art to be found in Central Texas.
Our team revitalized the festival, implementing creative devices to elevate the experience of the guests. We introduced a preview party to VIP guests, which included sampling from a dozen high-end local restaurants and liquor brands. In addition to a visual art market featuring over seventy artists, festival guests were treated to new programs such as culinary demonstrations, artist talks, and curated art tours around the city. We incorporated a new sponsor program and consumer VIP program. By relocating downtown to Republic Square, the event was able to shine a spotlight on the art community in Austin, with happy guests and delighted artisans.