As its signature event, Forefront Networks and 3Can Events together serve as the wrap around production, marketing and sponsorship sales for the Austin Trail of Lights – a 2-week community celebration over 15 days with an average of 25,000 nightly attendees and over 2.36 million since 2012. One of Austin, Texas’s top 3 largest events, the Trail of Lights is a distinctly Austin tradition that features more than 2.5 million lights, 66 lighted displays, 2 entertainment stages, a hospitality area serving over 10,800 guests attending over 50 private holiday parties and incorporates involvement from more than 100 brands and charitable foundations. Forefront Networks partnered with the Trail of Lights Foundation to create a public-private partnership to ensure the long-term privately funded viability of this formerly city-run event.
In addition to managing the entire event top to bottom, Forefront Networks fosters true brand interaction and collaborative development with its corporate and charitable partners. Forefront Networks offers full activation development, design and production inside the Austin Trail of Lights resulting in a one-of-a-kind brand representation. Brands like NXP come to life through their interactive Tiny Town display and Santa's House has been reimagined by Dell Children's / Ascension.
The marketing team at Forefront Networks provides full-service, comprehensive marketing and promotional support for the Austin Trail of Lights. Services include product development, fully integrated marketing campaigns, public relations services, social media management, digital marketing, sponsorship marketing, creative design, content strategy, and ticketing sales.
Forefront Networks has built multi-year relationships with 50+ companies as a part of this community tradition. Services include sponsor program development and planning, sponsorship enhancement through custom curated activations, pricing strategy and development, full sales and fulfillment capabilities, portfolio and market forecasting and analysis and contract negotiation.
Vista Equity Partners worked with Forefront Networks to create multiple avenues at the Trail of Lights to highlight their community outreach and philanthropy, including both corporate-facing elements and through their family foundations. As a Title sponsor for Santa’s Workshop and Candy Land, Forefront Networks built multiple interactive experiences that generated 1.4 Million unique impressions created over 24,360 photos & videos. To the delight of children and families, the activations also distributed over 1,650 lbs of candy.
H-E-B has served as the title sponsor of the Austin Trail of Lights since 2012. Forefront Networks has worked collaboratively with the statewide grocer to create activations that engage consumers with the brand, provide on-site retail opportunities and expand philanthropic programs. H-E-B’s Read 3 Train has distributed more than 250,000 free books to children at the Trail of Lights.
Dell Children's / Ascension's activation and employee volunteer program promoted its HumanCare advertising campaign and demonstrated its substantial community philanthropic efforts.
Forefront Networks turned the Austin Trail of Lights "Burnt Orange" for the University of Texas at Austin featuring a special "UT Night at the Trail" with programming on two stages and a dedicated hospitality event.
St. David’s HealthCare worked with Forefront Networks to help increase their brand awareness and employee engagement as the 2017 Trail of Lights Fun Run Title Sponsor. Over the last 5 years Forefront Networks and 3Can Events have attracted over 29,000 runners since 2013 for the highly anticipated event. The run’s popularity provided St. David’s HealthCare with over 46,000 media impressions – over 121 million for the Fun Run overall – and engaged over 500 St. David’s HealthCare employees in the run.
Forefront Networks worked with Lyft to build consumer interaction and brand awareness at the Austin Trail of Lights as the Preferred Rideshare Partner and Title Sponsor of the Night Lights Preview Party. Lyft’s sponsorship generated over 3.5 million media impressions across earned media and event listings, print & digital ads, emails, Trail of Lights website and social media.
Forefront Networks has worked with Keller Williams International since 2014 to create a unique sponsorship and corporate hospitality package that provides brand exposure and creates employee engagement. In 2016, Keller Williams added a branded lighted display tunnel within the Austin Trail of Lights and continues to host over 1,000 employees at the Trail each year for their company Holiday Party.