amplify. expand. exceed.
As its signature event, Forefront Networks and 3Can Events together serve as the wrap around production, marketing and sponsorship sales for the Austin Trail of Lights – a 2-week community celebration over 15 days with an average of 25,000 nightly attendees and over 2.36 million since 2012. One of Austin, Texas’s top 3 largest events, the Trail of Lights is a distinctly Austin tradition that features more than 2.5 million lights, 66 lighted displays, 2 entertainment stages, a hospitality area serving over 10,800 guests attending over 50 private holiday parties and incorporates involvement from more than 100 brands and charitable foundations. Forefront Networks partnered with the Trail of Lights Foundation to create a public-private partnership to ensure the long-term privately funded viability of this formerly city-run event.
Under the Austin Trail of Lights umbrella, Forefront Networks has produced since 2013 the annual Austin Trail of Lights Fun Run, a 2.1 mile run through the Trail of Lights that attracts over 8,000 runners annually. Forefront Networks oversaw wraparound production, marketing and sponsorships for the Fun Run which also includes a VIP program, Finish Line Festival with an Expo, entertainment, food and beverages.
In 2017 Forefront Networks and 3Can events oversaw wraparound production, marketing and sponsorships for the Austin Ice Cream Festival, a beloved Austin tradition that has been running for over a decade. Forefront Networks created a new vendor and sponsor program, consumer VIP program, and generated over 645 million media impressions.
Forefront Networks created best in class activations for HomeAway at the Austin City Limits festival in 2016 & 2017. Activations include the HomeAway Stage Backstage Lounge, Austin Kiddie Limits Coloring House, and the HomeAway Upside Down House photo opportunity. Austin City Limits Festival is the largest and best known event of its kind in Austin, Texas and features more than 450,000 people over two weekends in October.
Forefront Networks activated H-E-B’s tasting kitchen at the 2016 Austin Food & Wine Festival: one of the premier, local gourmet culinary festival in the country. Austin Food & Wine Festival features chefs, sommeliers and winemakers from across the country and the best of Austin’s gourmet food scene.
Forefront Networks created an Official Partner Program for the First Tee of Greater Austin that leverages its assets to create year-long marketing value for sponsors. The Official Partner Program is an innovative way to generate sustainable local funding for non-profit organizations that can be replicated across myriad non-profit organizations.
Forefront Networks oversaw full design, production and build-out of the HomeAway booth at the National Vacation Rental Management Association conference in Orlando, FL.